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Tokyo-based Crevo, the Japanese startup offering crowdsurced animation production platform, announced on Thursday that it has secured 310 million yen (about $2.8 million US) in funding. This round was led by Itochu Technology Ventures with participation from Mitsui Sumitomo Insurance Capital, AG Capital, and D4V. Detailed financial terms such as share ratios and the payment date have not been disclosed.
Additionally, the company will launch the Collet animation production management tool, which until now had been used internally only. The tool organizes the portfolio of animation creators, a job board, video files generated during the production process, and chatting function with clients. The company believes that conducting meetings with clients online can cut time down by 1/5th.Collet
The company will initially open this tool up to 30 ad agencies and video production companies. According to Crevo CEO Kensuke Shibata, the usage fees remain undecided, but we should expect it to be cheaper than the monthly fees of hiring an assistant for process management. The funds raised this time around will go towards the future development of this platform.
For better serving creators
In recent years, several specialized crowdsourcing platforms geared at creators have appeared. Similar to Crevo, these platforms in Japan like Kaizen (growth hacking / online experience optimization), Viibar (video production) and Mugenup (game character illustration) are aiming to create their own way of systematizing workflows by linking together creators scattered all over the world online.
The creative field, not just animation or video production, is populated by those with individualized skills. If a company puts out similar orders, as expected the client’s output will have little variation. The crowdsourcing method also has a great advantage in terms of presenting options from the client’s perspective.
On the one hand, giving directions online can be difficult. Even if you prepare tools to ensure efficiency, if someone cannot use them, it could lead to further inefficiency. Crevo made the decision to open up Collet to the public after refining it through projects with 700 companies over the past three years. According to Shibata, there has been an increase in requests for animation production from media publishers and printing companies.
What stands out is that the orders are coming from departments separate from the companies’ advertising divisions. The business is still developing and, while it is trivial, I’d like to see some explanatory materials, but it seems that Crevo’s service is prepared to meet those needs.
Translated by Amanda Imasaka Edited by Masaru IKeda